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WMG knows Recruiting and Retention success can be hard.
We offer marketing tools and advice that can help!

The Process
Guess who's part of our team? YOU! We could produce successful concepts all day, but they are worth nothing without client input. It is extremely important to us to KNOW what YOU need, and not what we think you might need. We will complete the creative process knowing your goals, likes, dislikes, and any special aspects that set your company apart from the competition.

Strategy
There are many factors that help develop a great marketing strategy. WMG believes that the following topics form a basic foundation upon which to build.

Brand Awareness - You have competitors all wanting to take the spotlight. So how do you get it to shine on you? Consistency. Media has put us into a very fast paced world. To counter being overlooked, consistency in your message, image, and mission are essential. Half the battle is pounding your brand into the minds of your target audience through repetition and uniqueness. The other half is upholding your brand image.


Positioning - We're experts in how to get you optimum exposure. Knowing which publications fit your company's needs and where your ad should be placed within it are very important. Or maybe it's timing a direct mail campaign right before a major industry event. The situations are endless, but opportunities are limited. WMG is here to help you take advantage of them.

Goals - Take a look at the "Big Picture." Some of the best ad campaigns are those planned out over an extended period of time. Often they are tied to a motto, image, or theme. What makes this method so effective is an overall repetition of brand but the flexibility for small variables of change. At the same time, you're strengthening your message and image month after month.

Full Scale Ad Campaigns - Running neck-and-neck with your competitors? When appropriate, a full scale ad campaign could provide the extra edge you need to be in the forefront. A full scale campaign has the ability to convey your brand and message across a multitude of advertising media to reach out to your target audience in many ways! WMG can develop campaigns that could help expand your company's brand and message into new areas of opportunity while continually strengthening it.

Tools
In every good marketing strategy, there are multiple methods to achieve resultsfor our clients. Here are some of the many options available: Publication Ads, Newspaper Ads, Radio, Television, Brochures, Referral Cards, Postcards, Outdoor Boards, Web Media, Posters, Folders, Exhibit Booths, Vehicle Graphics, Specialty Items, Photo Shoots, Corporate Identity (business cards, letterhead, envelopes)

 


Williams Media Group Inc.

PO Box 85 • Lisbon, Iowa 52253 • Phone: 319-455-2041 • Fax: 319-455-9863