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WMG offers a variety of services for your recruiting efforts that most agencies are simply not capable of performing. Developing
an effective media plan and placing advertisements are simply the beginning to a process. WMG also offers several services to help in the Recruiting, and maybe more importantly, the Retention efforts.

Call Data Analysis
WMG supplies your Recruiting staff with a call sheet every week
as a method to track incoming calls. This information is collected every Friday and you are supplied with monthly, quarterly and annual reports on cost-per-call, cost-per-application, and
cost-per-hire figures. The analysis is provided as a free service.

Press Releases
Every month, WMG secures editorial space in the most effective trade magazines and Internet sites to provide free publicity for our clients. You simply inform us what you would like to have released, and we do the rest at no charge.

Recruiting & Promotional Marketing Strategies
Often the initial call, interview, background screening, and job offer all occur without any face-to-face contact. Perhaps the most important element in this process is the material you send out as a representation of yourself and your organization. WMG can design effective, professional-looking advertising, from referral cards to trade show booths, and keep it within your budgetary limits. You spend too much money in the initial process to follow it up with a photocopied assortment of information that doesn't sell your program.

Internet Advertising
The Internet has greatly enhanced the way companies do
business and trucking is NO exception. Over the past five years, Internet recruiting has increasingly become a major factor in the
ever-growing demand for driver personnel. WMG provides value-added services, including monthly analysis reports and ongoing educational discussions, to maximize your driver-recruiting efforts. We offer custom-tailored programs designed specifically to fit the individual needs of our clients.

Newsletters
In a recent study, nearly 50 percent of the professional drivers surveyed cited a lack of communication with their employer as the main reason for leaving their last job. This fact is alarming, given the amount of money we spend on satellites, cellular telephones, faxes, e-mail, etc. We often confuse "talking" with communication; they are very different devices. Newsletters allow your organization to truly communicate with your drivers, as well as your driver's family. WMG designs and publishes newsletters for successful carriers in the industry today. These newsletters are effective methods of conveying the company message and image to your employees, your customers, and your potential employees. Reasonable rates allow you to produce the newsletter you want and need without busting the budget.



Williams Media Group Inc.

PO Box 85 • Lisbon, Iowa 52253 • Phone: 319-455-2041 • Fax: 319-455-9863